How do you see the profession's attitude towards visualisation as having changed and developed over the past decade? Nadia Perlepe (NP): In the past, the creation of beautiful images, usually at the end of a phase, often had to be outsourced. This created a gap between the design and its communication, meaning we did not have control over the narrative. Now that we, as architects, are able to easily visualise projects, we have more control and can craft narratives in collaboration with partners.
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