机译:Influence of motivational orientations on consumers' adoption of virtual fitting rooms (VFRs): moderating effects of fashion leadership and technology visibility
Sigmund Weis School of Business, Susquehanna University, Selinsgrove, PA, USA;
Wilson College of Textiles, North Carolina State University, Raleigh, NC, USA;
Virtual fitting room; motivational orientation; perceived value; fashion leadership; technology visibility;