The Swedish H&M Group decided to address the issue by investing in Infinited Fiber Company.”Expanding and diversifying our selection of materials with solutions such as the Infinited Fiber Company's Infinna fibre plays an important role in our efforts to reach our sustainable development targets.It also offers us a way to contribute to the transformation of the entire industry,”says Investment Manager Erik Karlsson from H&M CO:LAB.Karlsson is in charge of sustainable fashion in the investment companies of H&M.What makes the Infinna recycled fibre particularly interesting is that its properties are viable for many product applications.
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