Nestle Middle East launched KitKat Mini Moments in 2018 for the United Arab Emirates (UAE) region. KitKat Mini Moments are made with 100% certified sustainable cocoa and are individually wrapped inside a flexible, stand-up pouch. The pouch, designed by Emirates Printing Press LLC, is not only recyclable, but it was also recognized with a Gold Shelf Impact Flexible Packaging Achievement Award from the FPA for its matte coating. To create the package structure, the pouching parameters had to be set carefully for good sealing quality and finish of the pouch since the full lamination is orientated polypropylene (OPP) film and polyethylene (PE)-based, according to Joseph Binoy, Senior Sales Manager of Emirates Printing.
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