机译:Return on investment and return on ad spend at the action level of AIDA using last touch attribution method on digital advertising platforms
Department of Humanities and Management, Manipal Institute of Technology, Manipal Academy of Higher Education, India;
Gaboli Online Services Private Limited, No. 07/3, 18th Main Road, Jayanagar 9th Block, Bangalore 560041, India;
return on investment; ROI; last touch attribution: last click attribution; AIDA model; action level AIDA model; Google ads; Facebook ads; ROAS; analytics;