While the concept of screen-ing bad corporate actors out of socially responsible investment (SRI) funds dates back to the early 1970s, the latest tactic involves actually investing in companies with spotty track records in order to affect change from within via "insider" tactics. SRI fund managers, frustrated by the weak impact of traditional screening, are increasingly turning to shareholder activism to jolt companies into behaving better. Funds like Green Century, Calvert, Trillium and others are boasting of dramatic victories, thanks to persistent and often coordinated shareholder advocacy efforts.
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