When it comes to partaking of its products, France-based Pernod Ricard-the second-largest wine and spirits brand in the world-suggests consumers share with joyfulness, but without overindulgence. They espouse convivialite without excess. In fact, this philosophy guides all aspects of the company's business. Says Pernod Ricard-whose ta-gline reads "Createurs de Convivialite,"or Creators of Conviviality-"We believe that there can be no convivialite in excess and strive to be sustainable and responsible at every step, from grain to glass." That's no small task for a company of its size and structure. Pernod Ricard, with 94 production sites in 24 countries, is a decentralized group that comprises a global flagship in France, autonomous affiliates, brand companies, and market companies throughout the world. Its portfolio includes more than 240 brands of premium wine and spirits distributed in 160 countries. Among some of its most well-known brands are Absolut Vodka, Beefeater London gin, Chi-vas Regal Scotch whisky, Jameson Irish Whiskey, Mali-bu rum, Martell cognac, and Mumm champagne.
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