Both regulators and analysts like the Environmental Investigation Agency and Planet Tracker are calling out oil, chemical and manufacturing companies as they increasingly turn to greenwashing techniques to smooth the way for an increase in the production of plastic. A great reckoning is coming. "WE CAN BE a bit geeky," says John Willis, director of research at financial think tank Planet Tracker, "but we like to make sure what people are saying is true. We go through all the footnotes, and everything the auditors say; the devil is often in the detail." It may not be the most glamorous of roles, but work Willis and his team do behind the scenes is critical, given the prevalence of increasingly sophisticated greenwashing.
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