U.K.-based frozen food company Iceland aims to be the first U.K. supermarket to become plastic neutral by adapting to paper packaging wherever possible and offsetting its remaining plastic footprint by recovering and recycling environmental and nature-bound waste plastic. To achieve this, Iceland partnered with U.K.-based Mondi to reduce the amount of plastic used in its product packaging by 80% and eliminate plastic packaging altogether by the end of 2023. Iceland replaced its previous plastic packaging with Mondi's EcoSolu-tions functional barrier paper across several ranges. The first newly packaged product to hit the shelves in December 2021 was the retailer's frozen chicken dippers. The functional barrier paper is made from renewable resources with Mondi managing the paper production and coating in-house, providing a fully integrated solution. The package is also recyclable, and according to Mondi, it's easy for consumers to recycle the paper packaging in existing waste streams. More than 74% of paper and 83% of paper-based packaging in Europe is recycled, which ensures that this material can be recycled at the end of its life, contributing to a circular economy, according to Falk Paulsen, sales and business development director of Extrusion Solutions, Mondi.
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