1888 Mills is launching a licensed collaboration with Hello Bello that will span multiple categories. Founded by husband and wife team Kristen Bell and Dax Shepard, Hello Bello is known for creating premium yet affordable baby and kids products that are also good for the planet. The brand launched in 2019 and has expanded into personal care items focused on both kids and adults. The 1888 Mills x Hello Bello collection will include baby and kids bath towels, washcloths, nursery and kids bedding, swaddle and receiving blankets and will eventually expand into beach towels and kitchen textiles. The line will feature many of the design elements found on Hello Bello's signature diapers. Reflecting the brand ethos, the soft home collection will be sustainably made with BCI cotton and Lenzing lyocell fibers. In addition, all 1888 Mills' manufacturing facilities where the products will be made are Oeko-Tex- and GOT5-certified. "When we decided to further expand our footprint into baby and kids we knew that Hello Bello would be the perfect partner," said Lexi Schladenhauffen, CXO (chief experience officer) at 1888 Mills. "Our responsible manufacturing coupled with sustainable fibers allows us to create a great product that is good for the environment, good for children and good for parents because they rest easy knowing that they arc using quality, sustainable products."
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