Imagine spending two years researching consumer buying habits and behaviors to create a product that fills a whitespace-a product that no CPG had explored yet! Kao Brands did just that as it prepared to expand its market at a large merchandise retailer. With years of research and consumer trials, Kao Brands' creative and marketing team was excited to kick off production for the exclusive launch. Necessary partnerships were established with Olberding Brand Family and Berry Global to link every element in the packaging development chain. Once the initial design concept was set, comps were generated to hone-in on design direction. The exploratory resulted in a final comp, ultimately set as the visual target for production. As the teams united, it was quickly uncovered that a print trial was necessary to better understand how it would perform in a flexographic print environment, due to the complexity of the design.
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