One area of hygiene - women's sanitary products - is trending towards more sustainable consumer options, and is being fueled by Generation Z's push for reuse and recycling options that lessen the impact of human impact on the environment. One area of central focus at Kel-heim Fibres GmBh used the example of a "menstruation panty" in a recent study to seek viable options for the marketplace. The team's spokesperson, Natalie Wunder, shared their solution at the recent Dorn-birn Global Fiber Congress in Austria, and here are their findings. Kelheim Fibres GmbH is a leading supplier for fibres used in menstruation hygiene products. However, conventional menstruation products like sanitary pads, which are made from petrochemical raw materials, lead to a huge amount of non-biodegradable and non-recyclable waste. Therefore, it is necessary to engage in the development of more sustainable solutions. Here the development of reusable menstruation pants mainly based on renewable cellulosic raw materials is described. In order to get to know the existing market for period pants a competitor product analysis of ten brands from the core markets in Europe and North America was carried out.
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