In unprecedented and unpredictable year, Rolls-Royce Motor Cars bucked the trend of many companies and carmakers by reporting record sales in 2021, delivering 5,586 cars to clients around the world. It demonstrates that despite uncertainty and declining sales in the general market, the demand for luxury goods from very wealthy people is stronger than ever. Every car that left the facility had some element of bespoke work - and the ability for highly skilled craftsmen and women to personalise the cars with high-end materials is what sets Rolls-Royce apart, according to its CEO, Torsten Mueller-OEtvoes. "Bespoke is the reason our clients come to us," he says. "Bespoke gives owners the ability to personalise their Rolls-Royce, expressing their ambitions, tastes and legacies." The record number of cars with bespoke work resulted in some truly remarkable commissions, he added. Over 2,000 people are employed at the Rolls-Royce Motor Cars' head office and manufacturing plant in Goodwood, England, the only place where the cars are built. The flexible manufacturing process, running two shifts and at near-maximum capacity, and the skilled staff are noted as the company's greatest assets. "We have always recognised the fundamental importance of investing in future talent," says Mr Mueller-OEtvoes of recent investments, "not just to support our business objectives, but to build the skills and knowledge base within UK luxury more widely."
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