Plant-based: better for people and the planet

摘要

Not since Eve tempted Adam with an apple has a plant-based diet seemed more attractive. Vegetarian and vegan diets have moved from niche to mainstream, and more and more people are embracing a flexitarian lifestyle where meat is regularly absent from the table. According to the EU-funded Smart Protein Project, 30% of European consumers now consider themselves to be flexitarian, and almost 40% intend to eat fewer meat-based products in the future.1 But it's not just the consumer who can see the advantages. Environmentalists, international health organisations and even politicians see the benefits of moving away from greenhouse gas-emitting food sources, such as meat and other animal products.