the wheel, the printing press, the light bulb, penicillin, the transistor...every great human invention, discovery, or social advance has started with a basic idea. And yet we continue to treat ideas as easy-come/easy-go disposable items not deserving the same sort of attention or respect we give other forms of intellectual property or knowledge--like documents, for example. Many business consulting firms, such as Price Waterhouse, Ernst & Young, and others have long recognized that ideas lead to innovation, and they've advocated that companies adopt processes to collect and preserve their internal ideas. The phrase "idea management" was coined to describe this process, but like the related concept of Knowledge Management, its practical implementation has remained elusive. "Innovation and process improvement has been widely recognized by business management consultants as a key attribute of successful companies.
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