Anne Harris meets some of the industrial designers whose work has made Apple a style icon for more than three decades. WHEN YOU think about design-led products, there is one company that immediately springs to mind as constantly setting the benchmark, whether in hardware or software. That company is California-based Apple Inc. Like everything else that has come out of Apple in recent years; the new iPhone 3GS was designed by a team led by a young Englishman who some regard as the company's saviour. Jonathan Ive was born in London and gained a BA at Newcastle Polytechnic. Since 1996 he has led what many feel is one of the best industrial design teams of all time.
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