As consumers' attention turns toward the use of natural fibres rather than nonrecyclable plastics to construct their favorite products, companies are taking notice and responding accordingly. IFJ gathered insights from Jason Finnis, co-founder and chief innovation officer at Bast Fibre Technologies (BFT). Jason has 30 years of experience in the natural fiber industry and led the development of sero", BFT's premium hemp fibre. Hemp is a versatile commodity crop already in generous production around the world and is now re-emerging in the United States as a solution to sustainability issues. IFJ: What industry or consumer problem were you hoping to resolve when you began your research and development? Finnis: Since the founding of BFT, our goal has been to replace as much plastic as possible. The nonwoven industry is undergoing a period of rapid change as consumers become more concerned with the environmental damage caused by single-use plastics. The industry consumes over 14 million tons of fibre annually for products ranging from building insulation to baby wipes. Nearly 80% of the fibres used are plastic which have little or no viable recycling options. Wipes made from plastic fibres are typically used once and then discarded into landfills or make their way into waterways where they break down into microplastic contamination. Bast fibres like hemp are a great all-natural, compostable, alternative to plastic fibres, due to their natural strength and durability, among many other benefits. In addition, BFT's unique processing method allows the fibres to retain their natural moisture management characteristics. The resulting consumer good products made of our fibre have superior absorbency, wet strength and a cloth-like-feel.
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