Labelled "a notable product of General Motors" in its 1928 advertising, Cadillac tapped artist T. M. Cleland-destined to be the art director for Fortune magazine when it launched in 1930-for a series of stunning full-color illustrations. They featured grand European settings, a country club, and a classic brick mansion. An ad in Ladies' Home Journal pictured a Cadillac on a walled roadway overlooking a typical Mediterranean seaport below. "There is a double reason why the vast majority of women regard Cadillac as the finest of fine cars," the ad contended. "They recognize its beauty as today's vogue in motor car style. But they know also there is no other car so smoothly efficient, so exhilarating, so easy to control."
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