As Web sites have grown in size and importance, so has CM. Many corporate Web sites suffer from problems, such as non-standard presentation, inconsistency of content, nonexistent editorial process, content publication choke points, and the embedding of content in presentation. Large Web sites have this problem in spades. Without a CM system, handling--or better yet solving--these seemingly disparate problems becomes a nightmare. The Gartner Group says that CM is critical infrastructure that makes a Web site more effective, dynamic, and usable. The Gartner Group also notes that few enterprises could recover from the loss of unstructured content in a disaster, yet few enterprises have plans to secure such content. In the post-September 11 world, implementing the correct CM system effectively may not only deliver better profit margins, but could help ensure the very survival of your enterprise. Understanding, defining, and describing the functionality you need, in industry-standard terms, provides an essential ingredient to the success of a CM system implementation. Then you need to clearly grasp CM system element interdependencies.Finally, you must understand the best practices for requirements gathering and project approach. Armed with this knowledge, the battle to create seamless CM system functionality can be won (and the enterprise saved). GO WITH THE WORKFLOW Workflow can be viewed as a set of tasks integrated using a work breakdown structure, which defines the sequencing and dependencies of tasks. For example, a workflow may involve a manager assigning a task to a resource, the resource completing the task, and the assigning manager and the legal department reviewing and approving the product, or sending it back for more editing.
展开▼
