Athletes chasing gold medals are turning to sports technology to give them an advantage. THE LENGTHY, arduous training campaign for the Olympics is over, and for the athletes selected for Team GB the time of reckoning is upon them as their quest for medals begins. However, their brief foray at the Games itself is only the tip of their exertion. According to Professor Steve Haake, director of the Centre for Sports Engineering Research (CSER) at Sheffield Hallam University, success at gold medal standard is not just one singular thing, but a combination of lots of little things together which makes the difference. Dave Brailsford, performance director at British Cycling has coined the phrase "The aggregation of marginal gains" to describe the approach of finding a 1 per cent margin for improvement in everything you do.
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