Executives at 7-Eleven will soon decide whether to pursue an ambitious supply agreement with Shell, or sign a shorter term deal with regional unbranded refiners. The stakes are high, since 7-Eleven has about 2,500 sites that sell gasoline in the U.S. and Canada. Its 20-year pact with Citgo runs out in fewer than seven months and the company has reached the stage where it needs to choose to brand with Shell or go unbranded.
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