Innovation is a risky business. About 1 to 3% of new technology product ideas make it to the marketplace. Having a high tolerance for failure is not only necessary but also a major prerequisite for any innovation program. Still, failure carries a negative implication in any fast-paced, success-driven business, and people are reluctant to admit failure on projects in which they have invested time and resources, especially where they may fear job repercussions for poor performance. But when your rocket keeps falling over on the launchpad, it is time to find another way to get to space. It is time to kill the project and move on.
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