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Pantry opts for Texaco flag in key Southeast markets

机译:食品储藏室在主要东南市场选择德士古旗帜

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摘要

Some 66 Petro Express C-stores purchased by The Pantry earlier this year in the Carolinas will fly the Texaco flag, thanks to a new branding pact worked out between company execs and Chevron. Many of the stations are in the Charlotte, N.C., market and prior to Pantry's purchase were aggressive price leaders. The Pantry already has a relationship with Chevron, with 200 of its stores flying Chevron or Texaco flags. Most of those sites, however, had those flags when The Pantry took title to the various chains. The deal with Chevron appears to be the first time that the C-store aggregator has made a commitment to reflag a large chunk of its private-brand stations.
机译:今年早些时候,The Pantry在卡罗来纳州购买了约66家Petro Express C-store,由于公司高管与雪佛龙之间达成了一项新的品牌协议,他们将悬挂德士古的旗帜。许多加油站位于北卡罗来纳州夏洛特市的市场,在Pantry收购之前,这些加油站是激进的价格领导者。食品储藏室已经与雪佛龙建立了关系,其200家商店悬挂雪佛龙或德士古的旗帜。然而,当 The Pantry 获得各种连锁店的所有权时,这些网站中的大多数都有这些标志。与雪佛龙的交易似乎是C-store聚合商首次承诺重新标记其大部分自有品牌电台。

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