Educators' online buying behavior: A step towards knowledge management with special reference to higher education institutions in Jabalpur city

摘要

Educators are facilitators of student learning and creators of productive classroom environments. The building of education doesn't need any brick and mortar but requires a comprehensive structure of collective human knowledge. Nowadays online shopping of educational material has become new trend of shopping and is rapidly becoming an imperative part of life. The objective of this paper is to unearth the buying behavior of educators for different products and know their stream wise preference towards online shopping in Jabalpur city.