Archroma and Jeanologia collaborated to launch an eco-advanced alternative to the denim fabric washing process, combining Archroma's Pure Indigo Icon dyeing system and the water-free and chemical-free G2 Dynamic finishing technology from Jeanologia. The solution can be used with Archroma coloration systems such as Indigo Reflection or Pure Undertones. The Pure Indigo Icon is based on the aniline-free Denisol Pure Indigo. The Densiol Pure Indigo 30 liq was developed to reduce the amount of toxic aniline impurity discharge during dyeing and to reduce the amount entering aquatic life.
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