Pioneer Corporation has made it a point to implement premium manufacturing approaches in coming up with quality and reliable products in the home and in-vehicle audio-video (A/V) categories. These are the same core strategies that are being highlighted by the company in marketing their product lineup in the U.S. market.For home-use devices, the company heavily promotes its home theater systems of the Kuro brand, which include high picture quality plasma display panel (PDP) TVs, and audio visual amplifiers and speakers. On the other hand, Pioneer has also strengthened its partnership with specialty stores to promote its in-vehicle devices."We maintained our market share in the in-vehicle device market. However, as the market continue to deteriorate due to economic crisis, it has become an uphill battle," says Masao Kawabata, Chairman and Chief Executive Officer, Pioneer North America, Inc.
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