The consumers are wary of spending mindlessly on fancy attire and are instead switching over to functional, comfortable and smart clothing. Furthermore, the home confinements and shutting down of fitness centers and gyms due to obvious reasons of safety and containment of infection has fostered the fitness freaks to continue their fitness regime from home. Accordingly, fitness enthusiasts have been in the quest for functional, comfortable sports and leisurewear. Moreover, the smart watches, sensor embedded sportswear and sneakers have witnessed an upsurge with consumers looking for smart options that can serve as personal coach and activity tracker. The pandemic era has fostered designers to cater to the requirements of fitness freaks and thus have come up with smart, functional yet funky and quirky sportswear, yoga wear and athleisure to render consumers the gym like experience indoors. The present paper will emphasize on the smart, functional sports and athleisure wearthat have been trending in the pandemic era.
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