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Count on Caulk

机译:Count on Caulk

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摘要

The caulk and caulk tools category can be a source of high-volume sales, regardless of how much shelf space you dedicate to it in your operation. Paint & Decorating Retailer talked to co-owner Carey Lockhart at East Bay Paint Center, who shares how the store earns high-volume business in caulk and caulk tools from just one endcap. In 1989, East Bay Paint Center opened in Albany, California, across the bay from San Francisco. Since then, the store has doubled in size and quadrupled its annual sales. One thing that hasn't changed in size, however, is its caulk and sealant category. Still positioned on a 4-foot endcap, this top selling category sees constant inventory rotation in a small space. Lockhart grew up in the store over the past 34 years as her father, Bob Langbein, owned the store and worked alongside her mother, Maria Langbein. Lockhart has seen the store expand over the last three decades and through this, she has seen success with a small but well-curated caulk and caulk tools section.

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