Time for a Change

摘要

"The journal is thus not perceived as an internationally oriented paper, but as the "German voice" among the trade journals." This is a quote from an internal memo I sent twelve years ago to the then head of the Bonn branch of the publishing house E.S. Mittler Sohn (today: Mittler Report Verlag) under the heading "Thoughts on a new conception for ESD" and: "The title of the magazine is worth its weight in gold, however, the content should also deliver what the title promises."