Learning to swim: how IFPRI uses multiple web channels to communicate research outputs.

摘要

Socialmedia are transforming the way that research information is created, shared and communicated. This paper describes how the International Food Policy Research Institute (IFPRI) used multiple web channels to promote and market a new book: Millions Fed: Proven Successes in Agriculture (www. ifpri.org/millionsfed). Ten major lessons and implications are drawn from the experience.