Patient satisfaction

摘要

The CMAJ commentary by Detsky and Shaul on incentives to improve patient satisfaction is both thought provoking and relevant to day-to-day practice. Yankelovich points out that despite better methods of measuring public opinion, little is known about how to improve its quality. Although information has become widely available, it plays only a limited role in shaping public opinion. Opinion polls can be misleading because they do not distinguish between people's immediate reactions and their thoughtful, considered judgments.