Three determinants of success

摘要

We have been working on the paid services market for more than ten years now. Over that time, we have crucially changed our clinic's work by introducing the latest dentistry technologies. We started with re-training our personnel, buying diagnostic and medical equipment and service materials, and completing a European-style repair of our facilities. Modern dentistry is based on three cornerstones: first-class service, high-quality equipment and materials, and professional personnel. We have all these three components, which is why so many people want our services. Please note that earlier we used to have only 50 specialists; now more than 200 work at our dental clinic. And while in 1996, when we started offering our services to the general population, we earned only UAH 40,000, last year we made more than UAH 2 mn. We use the money to improve our material base, train personnel to use new technologies, purchase the latest instruments, and provide free service to veterans.