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摘要

When New Zealand companies first decide to launch products or services into foreign markets, it's vital they research each market in order to gauge exactly how those products or services will be received. Without adequate research, they are largely flying blind, and the risk of failure is significantly increased. But now there's a service available here that fills a gap for companies serious about selling in markets over there, but wish to avoid costly mistakes before investing heavily in areas such as market opportunity validation, final designs of prototypes, as well as packaging and advertising.