SELLING THEFLOWEREXPERIENCE:What better time than Valentine's Day to cash in on the trend?

摘要

Have you heard? Consumers today—especially among the younger set—are less and less motivated by the idea of addingto their pile of possessions, more and more interested in acquiring new experiences. Life is not about owning things, but about making memories, goes the thinking. Home buyers, for example, might pay more for a house thafs relatively small, but close tothe head of a hiking trail. Couples engaged to be married set up a registry, not for fancy china or kitchenware, but for a honeymoon in Scandinavia or New Zealand.