Best ideas Promo Pointers

摘要

Saint J. Automobile Co., St. Johnsbury, Vt., has found an easy, low-cost way to move more new and used cars while alerting potential customers to special pricing and sales. The store bought vinyl letters that adhere to metal and are easily removed. When cars go off the lot during test-drives or for dealership errands, the cars' prices, special financing rates, and other dealership information go with them. "People always ask about [the messages]," says sales manager Stephen Barnes. "They'll say, Tell me about that white truck we saw.'" Dealership employees also park various cars with the dealership info at a corner of the lot and other high-traffic areas like shopping centers.