Getting a fall lift: resourceful retailers share tips for harvesting autumn sales

摘要

The air acquires an unmistakable crispness. Trees begin to surrender their leaves in cascading hues of burnished gold, bronze, and copper. Shadows grow longer with each passing day. It's autumn. And what are many retail florists doing to herald the season? Lamenting. Lamenting the lack of big floral holidays during the three-month run-up to Christmas.