Trends and traditions

摘要

The new look of sympathy design. In the past, sympathy flowers have been notoriously traditional. Compared to other types of floral design, they have resisted change, remaining faithful to regional and religious customs. But as baby boomers take thereins when it comes to arranging funeral services, the market is evolving (see "The Changing Sympathy Market," page 54). Florists have to know how to do it all: the new, the old, and everything in between. Last month in FLOWERS&, we published a special preview of the new Floral Selection Guide from Teleflora, due to be released in September. Here is another excerpt, focused on selections from the guide's sympathy section. Like the rest of the guide, its carefully researched to reflect what customers areasking for and what florists say they need to sell sympathy flowers today.