Does 'Green' Sell Wine? - The marketing value of sustainable and organic wines

摘要

With all the emphasis today on "green" practices, do consumers really care if a wine is made using sustainable or organic practices? Sam Mogannam, owner of Bi-Rite Market in San Francisco, a shop that specializes in local and sustainable products, began offering what he calls "earth-friendly wines" in 1998. "We found a small crowd of people looking for those wines," he said. "While the category has not become mainstream yet, it has gotten more popular in recent years."