BRANDS BRING KINDNESS TO NPD

摘要

A wave of pit-pampering products hits the market as consumers prioritise hygiene Reduced sports activities and social interactions during the Covid-19 lockdown period is likely to have stymied sales of deodorants a little,according to market analysis company Euromonitor International.However,with the use of deodorants"increasingly embedded in consumers'hygiene routines",as Mylan Nguyen,Euromonitor's Senior Beauty and Fashion Analyst,points out,this market category looks set to rebound quickly-especially given the tentative easing of lockdown rules currently underway across much of the globe.