The Inkey List, the indie skin care brand, has launched its first-ever campaign, which promotes the tagline #asklNKEY. Featuring 11 consumers that have used The Inkey List's products, the campaign emphasises that 'knowledge is power' when it comes to skin care decisions. Colette Laxton, co-founder of The Inkey List, said: "We want to be there for people - wherever and whenever. We want to help, educate and empower from am to pm. So, if you aren't on Instagram or if that isn't a way you would want to talk to us, we are going to be available on our website, on Twitter, on Facebook Messenger - we are going to be where you want us to be, in the format you want."
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