SHOPPERS ADMIT TO FEARS OVER COSMETICS TESTERS

摘要

Over three quarters of shoppers in the US have said they would not feel safe testing beauty products in reopened stores. With Covid-19 fears prevalent, 78% of women polled in a study by First Insight admitted to feeling unsafe using cosmetics testers in-store. Meanwhile, 64% of men were also found to share the same concerns. The age group with the greatest fears about using publicly-accessible beauty testers were Baby Boomers, with 86% saying they would feel unsafe. This was followed by Gen X at 70%, Gen Z at 68% and Millennial at 58%.