机译:调查消费者的在线购物行为:单一品牌电子零售商和多品牌电子书
Marketing Department, Bentley University, Morison Hall 351, 175 Forest St, Waltham, MA, 02452, USA;
University of North Texas;
customers; Consumers; empirical approachTrademarksConsumer BehaviorPartial least squareswebsitesrole modelPurchasingelectronic commerce;