Wild deodorant smells success with ￡5m Innocent investment

摘要

UK Wild-the British plastic-free deodorant start-up-has closed a S5m investment round.Jamjar,the founder's fund of Innocent drinks,led the funding in the personal care brand,which reported 400% year-on-year growth in 2021.Founders Freddy Ward and Charlie Bowes-Lyon established the brand to rid Brits'bathrooms of single-use plastic,and shake-up the stagnant deodorant market.