Marketing Without Much Money: You Don't Need Big Bucks To Get the Word Out. Here Are (More Than) a Few Ideas

摘要

"The overriding goal of marketing is to assure that the library will remain as an information center within the community." (Leerburger 1989, 8). If no one knows about your library and how it can help its community meet if s goals, it will not - andshould not - continue to exist. It's that simple. Leerburger's statement sums this up nicely; let's look at it in more detail: "The overriding goal" - Marketing is the most important thing a librarian can do-in order to stay employed. "Marketing" - Marketing is not just selling; it is having a plan to communicate to your community the value of using the library. "The library will remain as an information center" - I don't mean merely that the library remain a physical place. Its function and its staff(you, the librarian or information professional) continue to exist in the organization. "The community?" - This your customers - students and faculty of a university, employees of a corporation or non-profit organization, doctors and nurses and patientsin a hospital, lawyers and others in a law firm, or wherever you find yourself.