Market Research for Libraries

摘要

Who are your patrons? What are their needs? These seemingly simple questions have complex answers. In this era of online, end-user focused resources, patrons and their requirements have evolved. Capturing that evolution using classic methods like surveys does not elicit useful or robust responses. Using market research techniques to analyze patrons gives librarians more oppor-tunities to attract new patrons (or customers), create innovative library services, and develop new research skills.