Creative Marketing: A Visionary Who Expanded the World of Water Treatment

摘要

William 'Bill' Prior was a water treatment visionary. As a young engineer he envisioned the non-electric water softener. Years after founding Kinetico and building it into the leading international water treatment product manufacturer we know today, he envisioned the WQA World Assembly (WAD) Division. Over the years, Prior became a leader in the water treatment industry and was active in the WQA, where he served on the Ethics Committee, the International Committee and the Strategic Planning Committee. When asked for his view on the water treatment industry, Prior once said: "I am an engineer who lost my job and unexpectedly found myself making water softeners. But people love soft, clean water. They love good drinking water, and how rewarding for us to be part of an industry that actually makes people's lives better. More than that, the world I found in this industry was so exciting, so fun, that every day has been an adventure."