For decades, plastic packaging has been celebrated for offering product protection and an extended shelf life; now it is coming under criticism as plastic waste. The market is calling for sustainable alternatives. Can paper packaging meet the same demands for product protection? There is still room for improvement in terms of sustainability when it comes to cups for liquid or viscous products such as yogurt, as well as flow wrapping, since films are often made of composite materials. To increase theapplication areas of paper packaging requires a change in consumer thinking and the development of technical innovations.
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