Don's Conference Notes

摘要

This webinar was presented by Kathy Dempsey, who has had a long career in library marketing and is owner of her own marketing consultancy, Libraries Are Essential, and author of "The Accidental Library Marketer" (Information Today, 2009). She noted that marketing is more influential if one considers the art of language and its intersection with the science of psychology, which is where people can be influenced. She also presented a "Cycle of True Marketing" showing the steps in developing a marketing plan. Other considerations in marketing include placement of signs, personalizing the message, focusing on the benefits, and email marketing.