Development of Digital SLR Camera EOS Kiss Digital

摘要

As the digital SLR market has long been awaiting for more affordable model,Canon has developed the "EOS Kiss Digital" based on the key concepts of high image quality,compact and light weight,simple and easy operation and full of advanced shooting features.Moreover,dedicated EF-S 18-55 173.5-5.6 USM standard zoom lens was developed at the same time,and its combination made the product more appealing in compactness,light weight and low price.Since its world-wide introduction in the market of September 2003,it has been enjoying very large sales.In this article,we will explain the background of its product development and elemental technologies,and then make reviews on its marketing strategies and how the product affected the digital SLR market.