EUROPE:Pepsico, Nestle, and Unilever Back Pioneering Digital Watermarks for Sorting Tech for Packaging Recycling and a Circular Economy

摘要

Under the auspices of AIM, the European Brands Association, more than 85 companies and organisations from the complete packaging value chain have joined forces with the ambitious goal to assess whether a pioneering digital technology can enable better sorting and higher-quality recycling rates for packaging in the EU, to drive a truly circular economy.